The Assignment: 

Launch a global campaign for Acer's Predator elite gaming line, showing the raw, primal power of today's best performing hardware.

The Challenge:

Time. Money. No licensed game partners to work with. Global clients who started their day at 6pm.

The Campaign:

We couldn't use real game characters, so we made our own. "Summon Your Strength" features five hero archetypes: the warrior, assassin, sorceress, creature, and specialized fighter.  Movie-trailer-like videos introduce the characters, bringing to life unique aspects of gaming performance, while hardware rotations and fly-throughs round out the product story. All done and launched globally in under four months.

My role:

I was creative director for this project. I worked with a team of talented people including the studio EightFX in Los Angeles.