Broadcast TV and OLV, Credit Card Branding, Print, Display, Social

First Hawaiian Bank had a problem. They were Hawaii’s oldest bank, but they were losing to mainland credit card companies. So we gave them a new card with a fun vibe.

Project included: credit card design, 30 sec. broadcast spot, 15 and 6 sec. cutdowns, social and print.

Credits: Craig Baldo, Manny Aleman, Jason Liberatore, Adan Romero (ECD), Arielle Danziger (Director), Landia, CrewCuts editing and RaquetClub music.