Loyalty Marketing, Content Creation, Social

From 2018-2020 we helped Alaska Airlines Mileage Plan rank #1 for JD Powers airline rewards programs — and #1 in U.S. for COVID response. In addition to launching campaigns and helping guide the overall brand, we cranked out almost all email, direct mail and credit card marketing—millions of communications each month. We also revamped the annual Alaska Airlines Year in Review, adding a fully personalized experience driving to a 5-question quiz. The mix worked, with a 99.2% quiz completion rate and over 1.4m in revenue from this single touch. Then we did it again the following year, with a fresh design (featured here) and equally great results.

The Effies recognized our work on both the 2019 Year in Review as well as some nice content for social and email.