The Assignment: 

Create a premium web experience for Microsoft's most innovative new product, the HoloLens. Our goal was to increase scroll length and view time, especially for the commercial and manufacturing sectors.

The Challenge:

This was a complex product with varied audiences, from CEOs to game developers.

The Solution:

At the end of the day, the site just needed to be informative and "deliver the cool." Starting with the Microsoft web framework (MWF), we customized modules and integrated video to simulate elegant parallax page movement. Along with well-categorized content, beautiful photography and a smart ecomm experience, we got the job done.

Check it out at: https://www.microsoft.com/en-us/hololens

My role: 

I was the ACD for this project and worked with the team at POSSIBLE.